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DAEWOO Electronics – The Global Player with the Stronger Local Cards
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Mittwoch, 9. Februar 2005
DAEWOO Electronics – The Global Player with the Stronger Local Cards
DAEWOO Electronics has made its mark as a worldwide leading producer of consumer electronics and home appliances. High-tech is the company’s background and future in a demanding international marketplace.
The array of visually and technically exciting products – from High Definition Slimline TVs to Home Cinema Systems – underline DAEWOO’s tremendous competence and commitment. And this excitement does not stop when the diverse consumer needs require distinct added value.
Since a major restructuring in 2003, DAEWOO Electronics has been gaining momentum globally and locally.
Branches in 41 countries, 9 production sites around the world, and four strategically located regional headquarters make DAEWOO both a global powerhouse and a local player:
Germany for Europe, USA for the Americas, China for Asia, and the United Arab Emirates for the Middle East and Africa.
DAEWOO Electronics Europe – Local Performance with Global Force.
Focusing DAEWOO’s loaded resources on the flourishing but diverse European market accounts for the outstanding sales performance. Elaborate understanding of the market mechanics and cultures reflect DAEWOO’s motto of “think global, act local”. An Asian giant is becoming European.
Made in Europe for Europeans by Europeans. About 70% of all products sold within the European markets come from DAEWOO’s European factories. For example, HDD, DVD and digital convergence products are being manufactured in Great Britain, displays are made in Poland, and refrigerators in Spain. R&D can be found in Great Britain and Poland, in addition to Design Centers in France.
Performance always relates to understanding the customer, which in turn requires a certain proximity. Being intelligently placed all over Europe, DAEWOO Electronics’ branches are definitely close by. This philosophy also shows in the autonomous management structure, which is naturally conducive to a more flexible and faster handling of diverging regional market requirements.
DAEWOO is set and ready to earn further market share with suitable, aligned resources.
For further inquiries:
Thomas Hey, Head of Marketing & Service
DAEWOO Electronics Europe GmbH
Phone +49 60 33 96 91-80
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