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Stimulating the Imagination of Customers
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Mittwoch, 9. Februar 2005
DAEWOO Electronics:
Stimulating the Imagination of Customers
Before shaping and designing products so that they stimulate the imagination, you must sense that very imagination. This will get you closer – close to the customer with his dreams and adventures, close to his understanding and appreciation of performance and design. That is the continuous driving force behind the ever-improving performance of DAEWOO Electronics: turning imagination into added value for the customers.
Superb design and state-of-the-art technology beyond customers’ expectations build a highly attractive framework for DAEWOO to prosper in its well-selected market segments.
The restructuring of DAEWOO Electronics has further fueled this constantly renewed customer orientation. DAEWOO is well positioned to successfully cope with the short-lived product life cycles within the consumer electronics markets. Constantly evolving, changing lifestyles of the modern style-conscious consumers accelerate trends, speed up the market. Serving these demanding markets successfully keeps DAEWOO fit, innovative and especially close to its customers.
Here in the great city of Berlin, at the IFA 2005, the DAEWOO brand is clearly recognizable with its warm but exciting character. The swirling, contrasting colors of the DAEWOO booth are an outside reflection of the inner life of the DAEWOO brand, a reflection of our times, of the zeitgeist.
Imagination creates needs, energizes our senses and drives change. The DAEWOO booth exudes this very flair of what’s ahead, what’s in store for us in the future, what will excite our imagination. Elegant, trendy designs, state-of-the-art technology and absolutely user-friendly entertainment electronics of today and tomorrow are awaiting you at the DAEWOO booth (hall 7.2.b). Witness evolving concepts of the future in an atmosphere of entertaining serenity. See how technology and design reach out to create ultimate value for the users and their senses.
The entertaining DAEWOO theme park invites its visitors to some insightful, educational moments visualizing what the future will hold for them.
Evolution. Adventure. Dream.
The words form a headline filled with lofty space, lightness of being and joyful expectation. A theme that DAEWOO aspires to incorporate into our presence and future.
Evolution turns tangible through DAEWOO’s latest developments in the area of Flat TV, Digital Recording and Video Broadcasting.
Adventure comes along with new DAEWOO portable multimedia devices anticipating the growing urge for more personal mobility on the road, in the car, at home – anywhere.
Dream stands for expanding, reaching out, connecting. Dreams create future, and our future will be linked together. And so will the technical devices be linked to ever growing networks such as the captivating solutions of the DAEWOO home network. Flexible OLED displays that consume less energy than LCD displays will become a promising new area of business. DAEWOO plans to introduce its first new OLED products as early as 2006.
DAEWOO is a capable and experienced expert in the fast and technology-driven consumer electronics business and has the strength and fitness to succeed. To succeed in the future as an exciting, resourceful and innovative brand thriving on the trust and appreciation of its users.
That’s the goal.
The DAEWOO booth already hints in a surprising, creative fashion at the many positive future plans of this key player within the consumer electronics world. Strolling through the generous DAEWOO theme park, IFA visitors will wonder about the real or unreal observations. Watching fish dash back and forth in a pond may come as a surprise. Or walking in the nature of the DAEWOO hill taking in the fragrance of fresh green grass. However, even more surprising will be the high-tech Plasma devices actually displaying the fish.
Stop by for some real entertainment and relaxation, and make sure to pick up a brochure about our future – and yours.
When Images Come to Life
When images come to life, the latest technologies of DAEWOO Plasma TV and LCD TV come into play at the IFA 2005. When crisp and clear images deepen your attention, you begin to realize the difference between DAEWOO Electronics and other brands. Having the right hardware is one thing, however, transforming it to unique and natural quality images goes far beyond. It combines technology and engineering at its best.
MGDI – Meta Genuine Digital Image
A true picture enhancing engine by DAEWOO Electronics stimulates your visual senses.
Digital image processing with MGDI creates contrasts. Sharper contrasts – to really put nature back into the pictures. All at once it improves the image quality in four areas: more contrast; dynamic adaptation of black/white nuances; reduction of gray tone noise in dark scenes; enhanced true colors, intensity and ink coverage via 3-D adaptation of the color tones.
Last but not least, the E²M technology (Edge Enhance Management) does a perfect job upgrading the edge sharpness while the High Fidelity Dithering (HFD) clears the screen, eliminating the motion noise.
So much for theory. Visit the DAEWOO Studio and see for yourself.
See how an already brilliant technology visibly benefits from the high resolution signal. A new standard has already been applied: HDTV.
High Definition Television is the unquestioned future of television. And DAEWOO already offers HDTVs for intense home cinema events: Plasma as well as the TFT-LCD displays to brighten the screen and your perception. Your guests will be impressed how digitally conveyed signals turn into high-resolution colors, contrasts and motion of unmatched quality.
The MGDI and the “HD ready” technologies are already fitted in the DAEWOO Plasma display TVs:
DT-50A2, DT-42A2
as well as in the TFT-LCD TVs:
DLP-32C1, DLP-37C1, DLP-42C1.
All of the above-mentioned televisions come with a built-in DVB-T tuner to perfect your new TV experience.
Besides excellent motion picture quality and a rich full sound, style and design draws the consumers’ attention.
Of course it is not surprising that people enjoy up-scaling their living room with a flashy work of art that fits their personal style and adds atmosphere.
Again, see for yourself as you stroll through the DAEWOO theme park, enjoying the relaxed living room atmosphere. The diversity and range of sophisticated DAEWOO entertainment devices will get your attention:
• Young & Urban (TFT-LCD TVs)
• Settled & Modern (Plasma display TVs, cordless
loudspeakers)
• Black & Luxury (Plasma display TVs)
When Digital Recording Becomes a Pleasant Choice.
When digital recording becomes a pleasant choice, chances are high that you are operating a DAEWOO entertainment device, offering a full array of versatile digital recorders.
Up to now, recording has often been a consistent source of annoyance. Complexity and difficult handling sometimes make people shy away from its benefits. Therefore, understanding customer needs must also lead to well thought-out details, consumer-friendly features and intelligent choices.
The combination of DVD recorder and hard disk drive (HDD), as realized in the DAEWOO DHR-7107, produces valuable advantages for the user. Whether you store the TV program on HDD or DVD, or later on transfer your recordings in high speed from HDD to DVD – it’s a simple and extremely fast operation. Likewise regarding the compatible formats: +R/+RW or -R/-RW both work.
When good entertainment gets interrupted people are distressed. Unless they have that sophisticated gadget called Time Shift.
The Time Shift button provides control over the TV program serving as a Live Pause. Automatically storing the broadcasting signal on its hard drive (160GB) enables you to continue watching at any time. What a treat intelligent recording can be.
Another very practical recording device is the DFX-3405, operating with both your old video cassettes (VCR) and your latest DVD highlights. Perfect for the nostalgic viewer.
The DAEWOO variety continues with a range of DVD recorders such as HDMI. High Definition Multimedia Interface beams the digital quality loss-free onto the DVD. And a USB connector ensures flexible connectivity.
However, an important question remains. Where do the digital signals for the display and the recorder come from?
The new DAEWOO set top boxes, DSD-9530 (for DVB-T) and DSD-9540 (for DVD-S), receive the digital signals via internet or satellite, according to the individual configuration of the users. Moreover, they allow direct recording as a personal video recorder. If the signal is delivered via internet, the DAEWOO IP set top box DIS-A100S is a very good choice. Noteworthy is also the Video on Demand feature, forwarding the selected movie directly onto the screen – at any time.
Infotainment at Top Speed
From audio players to sophisticated auto PCs, DAEWOO’s wide range of infotainment systems can turn highway time into a concert, traffic time into cultured time, and your back seat into the front row at the cinema.
Although there’s not actually a car at the DAEWOO booth, the flashy dashboard integrates the new products, directing attention to their enormous performance and comfort capacity. Many sophisticated features within reach to fine-tune your car orchestra to your private taste.
MP3 sound pampers your ears via the DAEWOO AGC-5280 or AGC-4208 (further equipped with SD map reader and USB input). At the same time, your kids are in the back seat watching an exciting movie, quietly glued to the DVD players’ 7-inch LCD screen.
“Feeling the confidence to get there on time” relates to DAEWOO’s navigation world and can also be experienced in the “Infotainment” section. When using DAEWOO navigation systems, it doesn’t take a new car to enjoy a pleasantly guided ride. DIN-1 or DIN-2 sizes are available to refit and refine any car. ADV-5300 and APD-4190 support user-friendly and elegant operation via Touch Screen, Hot Keys or Remote Control.
Multimedia Fun on the Go
Our modern society has stronger demands on personal mobility and flexibility. Therefore entertainment on the go becomes more and more popular not only with the younger generation. People don’t want to sacrifice entertainment benefits just because they are out somewhere – on the go.
DAEWOO has comprehensively and competently taken on this mega trend, developing the perfect little portable but powerful gadgets. With a wide spectrum of entertaining, informing and even educating functions, there’s no need to compromise:
For example MP3 players with colored LCD displays (e.g. DMH-410 with various case colors), fancy portable DVD players such as the DPC-7500PDT with integrated DVB-T tuner or the DDP-100 with a built-in hard disc option, and portable multimedia players with their anything-goes performance capabilities.
With a few differences in the settings, the DPM-2100, DPM-4000 and DPH-2000 come along in different variations and go along hidden in your breast pocket. Multiple functions are at your fingertips: video, recording, photo, MP3, USB memory, SD/MMC chip reader, voice recorder or infrared interface. Limited space – but vast performance output.
A too-good-to-believe personal entertainer and educator is also on display. Very handy and definitely good-looking, the digital multimedia players DMP-2300 and DMP-2500 take photos, serve as a handycam, digital camera, MP3 player or voice recorder. Multimedia – with spaced-out performance.
Home Networks. More Comfort. More Convenience.
No doubt, in the future everything will be somehow connected with anything. Magical, seamless, invisible but highly interconnected, modern life will affect and transform our daily routines.
At the DAEWOO IFA booth you can peek into your future life. In a ten-minute presentation, seven times a day, DAEWOO will take you on a futuristic ride into the home network world.
Home appliances or security systems and cameras controlled via mobile phone or internet. Washing machine started from your PC. Air conditioning remotely activated from your comfortable office chair. A refrigerator remotely checked for availability whether the new recipe you just found on the internet can be turned into a tasty dinner. Even warnings if some food stored in the fridge is overdue or doesn’t belong into the fridge in the first place.
Considering all these evolving magic technologies, it doesn’t come as a surprise anymore that a home network records TV programs and downloads movies.
Obviously, the future is just beginning: DAEWOO booth, hall 7.2.b
Variety in Intelligent Solutions. DAEWOO Electronics.
A thrilling range of selected products are on display at the booth. Like for example the latest models of the outshining slimline CRT TVs such as DTT-2950 and DTT3250, taking your heart but not your space – 30% less is quite visible!
Or the DUB-2850 and DUA-3291 with integrated DVD-T tuner catching digital signals. Then the new DSJ-5020 LCD rear projector with three projection LCD panel support, beaming just brilliant images on that motion picture screen.
For further inquiries:
Thomas Hey, Head of Marketing & Service
DAEWOO Electronics Europe GmbH
Phone +49 60 33 96 91-80
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